The process that each creater uses is what makes them stand out and sets them apart from a crowd. Here is my refined process that I utilize for every project even though they are all different.
Understand the client’s objectives & goals of the project. Develop mood boards based off of the client’s vision.
Use the research and develop 2-3 rough concepts. Review with the client to finalize a direction for the project.
All of the assets are developed and prototyped. The assets get reviewed by the client for direction feedback.
Utilize the feedback from the client regarding asset and copy modifications. The proofs of the final project are created.
When approved, the assets are finalized and delivered to the client. Further design support can be made.